What are cookies?

When you visit our website, information is collected about you. The information is used to customize and improve our content and to increase the value of the ads that appear on the page.
If you do not want information collected, you should delete your cookies and refrain from further use of the website.

Cookies are small text files downloaded to your computer or device by websites you visit. Cookies are widely used to allow websites to function properly, as well as to provide business and marketing information to the operators of the site.

We use cookies to improve your experience on our website and ensure functionality of the site, to track the traffic to our website and to optimise content on the pages. This is based on your cookie-consent, and the subsequent use of the cookie data for marketing is based on our legitimate interest to improve our website.

We use cookies to create more relevant marketing for you and to present relevant content to you on our website and on third party websites (re-targeting). This is based on your cookie-consent, and the subsequent use of the cookie data for marketing is based on our legitimate interest to brand our products and our business.

In general, cookies can be classified depending on what purpose they serve, how long they endure, and their provenance.

A cookie is a passive file that cannot collect information stored on your computer or spread any computer virus or other harmful
Some cookies are stored on your device only as long as you have your browser open (session cookies). Other cookies are stored on your device for a longer period of time (persistent cookies). When you return to a website, the cookie is automatically renewed.
Often cookies from parties other than the one owning the website are stored on your device (third-party cookies). These may be cookies with ordinary contents, but also analysis tools and embedded comment fields.

This privacy policy sets out how this website (hereafter "the Store") uses and protects any information that you give the Store while using this website. The Store is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement. The Store may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes.

Cookies are NOT viruses. Cookies use a plain text format. They are not compiled pieces of code so they cannot be executed nor are they self-executing.

We use various cookies on this site. These range from long-term cookies (to remember you, or your preferences), to short-term, or session based, cookies that “expire” when you close your browser window.

The website uses third-party cookies, which are specified in the overview at the bottom of this page.

We use third-party cookies to compile and store anonymous statistics about browsing patterns or site behavior and build up a demographic profile.

For more information about cookies and how to stop cookies being installed or how to delete existing cookies from your hard drive – visit the following website: www.allaboutcookies.org

Read more about our cookies

What we collect

We may collect the following information:

  • name
  • contact information including email address
  • demographic information such as postcode, preferences and interests
  • other information relevant to customer surveys and/or offers
  • The website contains cookies from third parties, which are specified in the overview at the bottom of this page.

For the exhaustive list of cookies we collect see the List of cookies we collect section.

What we do with the information we gather

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

  • Internal record keeping.
  • We may use the information to improve our products and services.
  • We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided.
  • From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, fax or mail. We may use the information to customise the website according to your interests.
  • Below we have detailed what information is collected, their purpose and which third parties have access to it


We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

How we use cookies

A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

How we share the information we collect using cookies

We may share the information we collect with our affiliates for marketing or analysis purposes.  We may also share with third parties, who provide services on our behalf, for similar purposes. 

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Controlling your personal information

You may choose to restrict the collection or use of your personal information in the following ways:

  • whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes
  • if you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by letting us know using our Contact Us information

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.

You may request details of personal information which we hold about you under the Data Protection Act 1998. A small fee will be payable. If you would like a copy of the information held on you please email us this request using our Contact Us information.

If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible, at the above address. We will promptly correct any information found to be incorrect.

List of cookies we collect

The table below lists the cookies we collect and what information they store.

Name Cookie Provider   Cookie Description Cookie Lifetime Cookie Type
PHPSESSID Magento Essential To store the logged in user's username and a 128bit encrypted key.This information is required to allow a user to stay logged in to a web sitewithout needing to submit their username and password for each page visited. Without this cookie, a user is unabled to proceed to areas of the web site that require authenticated access.   1st Party
private_content_version Magento Essential Appends a random, unique number and time to pages with customer content to prevent them from being cached on the server.   1st Party
persistent_shopping_cart Magento Essential Stores the key (ID) of persistent cart to make it possible to restore the cart for an anonymous shopper.   1st Party
form_key Magento Essential A security measure that appends a random string to all form submissions to protect the data from Cross-Site Request Forgery (CSRF).   1st Party
store Magento Essential Tracks the specific store view / locale selected by the shopper.   1st Party
login_redirect Magento Essential Preserves the destination page the customer was navigating to before being directed to log in.   1st Party
mage-messages Magento Essential Tracks error messages and other notifications that are shown to the user, such as the cookie consent message, and various error messages, The message is deleted from the cookie after it is shown to the shopper.   1st Party
mage-cache-storage Magento Essential Local storage of visitor-specific content that enables e-commerce functions.   1st Party
mage-cache-storage-section-invalidation Magento Essential Forces local storage of specific content sections that should be invalidated.   1st Party
mage-cache-sessid Magento Essential The value of this cookie triggers the cleanup of local cache storage.   1st Party
product_data_storage Magento Essential Stores configuration for product data related to Recently Viewed / Compared Products.   1st Party
user_allowed_save_cookie Magento Essential Indicates if the shopper allows cookies to be saved.   1st Party
mage-translation-storage Magento Essential Stores translated content when requested by the shopper.   1st Party
mage-translation-file-version Magento Essential Stores the file version of translated content.   1st Party
section_data_ids Magento Essential Stores customer-specific information related to shopper-initiated actions such as display wish list, checkout information, etc.   1st Party
recently_viewed_product Magento Marketing Stores product IDs of recently viewed products for easy navigation.   1st Party
recently_viewed_product_previous Magento Marketing Stores product IDs of recently previously viewed products for easy navigation.   1st Party
recently_compared_product Magento Marketing Stores product IDs of recently compared products.   1st Party
recently_compared_product_previous Magento Marketing Stores product IDs of previously compared products for easy navigation.   1st Party
_ga Google Analytics Google Analytics Used to distinguish users.   3rd Party
_gid Google Analytics Google Analytics Used to distinguish users.   3rd Party
_gat Google Analytics Google Analytics Used to throttle request rate.   3rd Party
__kla_id Klaviyo Klaviyo Used to Email marketing